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The building industry is fortunate enough to
have extensive detailed information as to the readership habits
of the specifiers that work within it. Over the years these
surveys have been commissioned by a variety of publishers
including EMAP, CMPi, Barbour, Housebuilder, Quantum Business
Media and The Builder Group. All surveys have been independently
audited and achieved IPA approval.
In each of the last 4 surveys covering a 10
year period, Building Products was undisputedly found to be
the ‘Best Read Monthly’ in the industry. (Source:- JICBuild’98,
JICBuild2000, NOP2002, TNS2005)
More over, in every survey it has INCREASED
its lead over its immediate rival ‘Whats New in Building’.
In 1998 the gap between the two titles was just a few points.
Today the gap has widened and Building Products now delivers
over TWICE the readership of Whats New.
The results are from the latest survey published
by the owners of Whats New and for a full copy of the report,
please click on the link below.
www.ribajournal.com/Pictures/Graphic/b/d/j/Builder_Report051.pdf
FACT - EVERY POUND SPENT IN BUILDING PRODUCTS
DELIVERS TWICE THE AUDIENCE OF WHATS NEW IN BUILDING
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