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Construction Cosmetics, the brick and masonry restoration specialists, has chosen the EcoChem range of brick care products from Geocel, for a project in Dorset. A new home was blighted by efflorescence all over its walls, and EcoChem provided an alternative to hydrochloric and other acid-based solutions. According to Geocel, Construction Cosmetics made the decision to switch to EcoChem because it is cleaner, safer and greener and because it detected an increasing move towards environmentally-friendly products within the market place. Furthermore, it does the job. Stephen Pinegar, of Construction Cosmetics, said: 'We chose EcoChem because not only does it clean the bricks, but it also inhibits the efflorescence recurring.