Rehau launches new campaign to “Build Your Legacy”
Rehau has launched ‘Build Your Legacy’, a new campaign designed to encourage mechanical and electrical contractors to consider how the product choices they make today will impact on a building’s performance in years to come.
The campaign incorporates a range of print and digital marketing media, all highlighting the four key areas where choosing the right products can support the delivery of future-proofed, sustainable buildings – quality, technical know-how, trust and reliability, and innovation and sustainability:
Quality addresses how choosing products manufactured to the highest standards offers peace of mind for contractors, who can be confident that once installed these components are up to the job and won’t fail.
Technical know-how refers to how contractors should consider the current and future needs of a building during the specification process, ensuring they are delivering optimised systems that not only maximise energy efficiency and performance in the here and now, but also have built-in flexibility to cater to a building’s future needs.
Trust and reliability looks at why contractors should be choosing products they know they can trust to deliver on performance. Some of Rehau’s products, such as the Rautitan universal pipework solution, are designed to last for 50 years, offering installations which have a legacy spanning two or more generations. Rehau’s latest innovation, the Raupiano Plus is a complete system of polymer pipes, fittings and accessories which is said to offer a superior acoustic soil and waste solution, thus meeting the demands of today’s changing market place.
Innovation and sustainability addresses the need to find creative ways to heat and cool buildings, so they remain relevant and as efficient as they can be as technologies advance.
To illustrate and discuss these key areas in more detail, Rehau’s ‘Build Your Legacy’ campaign is currently creating a series of videos which feature My Best Project stories. These are case studies about M&E contractors’ favourite projects and why they are so special, all with particular emphasis on how the buildings they worked on are leaving a legacy for the future.
The campaign will also be putting M&E legacies under the spotlight in editorials placed in the trade press. These articles will revisit older, flagship projects to see how they are performing years later.
Jo Trotman, marketing communications manager at Rehau, said: “The Build Your Legacy campaign is very much an extension of our commitment to sustainability and creating a more energy-efficient built environment for future generations to enjoy. By making sound, future-proof product choices today, M&E contractors can play their part in creating an urban landscape which transforms communities and protects the environment for many years to come.”
To give contractors the tools they need to enhance their legacy and deliver future-proof specifications, Rehau will also be issuing free downloadable guides as part of the Build Your Legacy campaign. The guide for acoustics is available to download now from the link below and will be followed by further guides for district heating, 21st century plumbing and heating, and multi-occupancy buildings.