New Building Products website launches courtesy of Purplex
Story by
November 23, 2021
Leading full-service marketing agency Purplex has designed a new high-quality website for Building Products magazine.
The UK’s leading source of product information is the essential read for construction industry professionals and every level of the supply chain, providing key decision-makers with all the information they need to make the best product choices.
The new comprehensive 3650-page site will help transform Building Product’s digital advertising offering. With additional ad space, more businesses will have the opportunity to promote their products on the site, which has over 8,000 visitors each month. It also features a brand-new search facility, updated media area, improved navigation and signposting to the newsletter, enhanced digital issues of the magazine, and a dedicated video news area.
Oli Ballard, Building Products editor, said: “With Building Products established as an industry-leading magazine, it needs a website to match, and Purplex have a huge amount of experience designing websites for the construction and built environment industry. We wanted a website which perfectly showcases all of the latest industry news and is easy to navigate, and we’re delighted with the result.”
Adi Day, Purplex’s Digital Director, commented: “A news website has to be engaging to retain visitors and the content should be easy to filter by the type of story. Building a new search facility for the Building Products website means users can quickly access the news that matters most to them.
“We’ve seen a massive increase in demand for video content over the years, there’s 2.2 billion YouTube users worldwide and this is expected to rise to 2.9 billion by 2025. The new website allows visitors to access their news content in a number of formats, including video.
“Website technology is always improving and developing just like a business so it’s important a website reflects this.”
For more information on how Purplex Marketing, visit www.purplexmarketing.com or call 01934 808132.
