Are builders’ merchants missing the obvious?
Nov 14, 2023
Purplex is the marketing agency for the glazing, construction, building products and home improvement industries.
Launched in 2004 by Andrew Scott, an entrepreneur who has acquired, built and sold several companies in the glazing and home improvement sector, Purplex is a digital, creative and public relations agency with offices in London and Bristol, and clients across the UK and Europe.
Purplex helps ambitious companies build their businesses using the most effective marketing channels, advanced creative thinking and the latest customer insights.
Purplex was founded in 2004 by Andrew Scott, one of the UK’s leading marketing experts.
Today, the company is an ever-evolving marketing powerhouse that has grown on average 57% every year since 2004, and today has over 80 staff and an enviable 98% customer retention rate.
Purplex has clients across many industries, boasting a team with unrivalled expertise in building products, home improvements, construction and property, as well as business and professional service sectors.
In today’s fast-paced world, brands are more important than ever.
Purplex build brands from the ground up, develop existing strategies and re-focus brands that may have lost their way.
Once a strategy has been established, the company then work seamlessly across offline and online channels to build recognition, shape perceptions, drive engagement and forge brand advocacy.
Services include an expert marketing consultancy, market research and surveys, benchmarking and competitor analysis, customer analysis and profiling, product launches, brand strategy and positioning, re-branding, sponsorship and endorsement, as well as stakeholder engagement.
The result of all this? Sustainable, profitable growth and customer loyalty.
Public Relations and Communications – Purplex works closely with journalists and editors of the leading trade and consumer publications, ensuring clients’ coverage is targeted, responsive and engaging, in line with their core brand values and goals.
Creative Studio – From professional brand identity and stunning brochures to high-impact advertising and direct marketing collateral, Purplex’s graphic team is made up of master designers who know how to target the right audience.
Photography and videography – Purplex’s expert team of cinematographers, editors and animators can provide a full production service, travelling anywhere across the globe equipped with CAA-approved drone pilots and 4K HDR cameras worthy of the big screen.
Web design – With a cutting-edge team of front-end developers, graphic designers, and technical back-end engineers, as well as a dedicated project management team, Purplex develop and build websites with user experience and traffic conversion in mind.
Paid online marketing – As a Google-accredited partner, Purplex is one of the UK’s leading online advertising agencies. Its team of data analysts use advanced software to analyse trends, competitor activity and keywords, while a creative team produces compelling advertisements that generate clicks on search engines as well as social media platforms.
Social media – Purplex’s social media team provide consultancy and training, social media management, community engagement, content planning and output, as well as analytics and reporting.
Direct marketing – Purplex provides printed newsletters, personalised sales letters, case studies and reports, postcard mailers, as well as powerful email campaigns and email newsletters.