Insight Data declares traditional project-led intelligence model “outdated”

Construction intelligence specialist Insight Data has launched a direct challenge to traditional project-based data suppliers, claiming the industry must move beyond “tracking projects” and focus instead on commercial growth intelligence for businesses supplying into the construction and RMI sectors. 

The company, which operates the Salestracker Growth Platform, works with manufacturers, distributors, merchants and specialist service providers. 

Andrew Scott, CEO of Insight Data, believes too many suppliers are relying on project feeds and contract alerts while overlooking the businesses and decision-makers that actually drive long-term revenue. 

“Project data only tells part of the story,” said Scott. “Most manufacturers and suppliers don’t grow simply by tracking construction projects. Growth comes from understanding routes to market, identifying the right businesses, targeting decision-makers and building consistent commercial engagement across the supply chain.” 

Unlike traditional project-led platforms, Insight Data focuses on live company intelligence and commercial engagement. Its in-house research team makes thousands of verification calls every month to maintain real-time data on companies, decision-makers, routes to market and commercial activity across the construction and RMI sectors. 

“Project platforms tell you what’s in development,” Scott added. “Salestracker was built to help businesses identify who to target, who makes the decisions and how to consistently win more business. It combines market intelligence, CRM, outbound marketing and automation into one connected growth platform.” 

The move comes as more supply-side businesses seek greater visibility, faster sales execution and improved commercial performance in an increasingly competitive market. 

Discover how the Salestracker Growth Platform can help you understand alternative routes to market and target the right decision-makers today by visiting: https://www.insightdata.co.uk/