Insight Data shares market intelligence at the Glazing Summit

Insight Data reinforced its position as the glazing industry’s leading marketing intelligence specialist with a strong presence at this year’s Glazing Summit. 

Managing Director Andrew Scott opened the event, held in Coventry, with a thought-provoking presentation on market trends and the power of data-driven decision making. Drawing on live intelligence from Insight Data’s Salestracker platform, he explored how the UK glazing sector is evolving and what companies can do to stay resilient in a tougher trading environment. 

Andrew’s session highlighted key shifts in the market, including the continued rise of aluminium over PVC, the growing importance of brand-led marketing, and the role diversification will play in future growth. He also shared fresh findings from Insight Data’s latest survey of 2,000 installers, which revealed slowing lead volumes but steady conversion rates, reflecting a more selective homeowner market. 

Throughout the day, Commercial Director Alex Tremlett, General Manager Kirsty Winter and Customer Support Officer Rob Sheppard welcomed visitors to the Insight Data stand. The team discussed how accurate, real-time data helps fabricators, installers and suppliers identify new opportunities and target customers with confidence. 

Delegates were also among the first to receive copies of the newly released 2025 Fenestration Overview report, offering exclusive analysis of current trends and the outlook for the year ahead. 

For more information about Insight Data’s market intelligence and research, visit www.insightdata.co.uk.