Purplex Commercial Director to spearhead supplier and trade partnerships

Purplex Marketing, the specialist construction and building products marketing agency, has expanded its partnership-led growth strategy with Commercial Director Sam Cross taking on an enhanced role focused on developing strategic industry partnerships.

Sam, who has been with Purplex for 17 years, will continue in his role as commercial director while leading the agency’s growing network of partnerships with manufacturers, trade organisations, accreditation schemes and industry bodies across the construction and glazing sectors.

The move reflects increasing demand from suppliers and trade organisations seeking to support their customers with professional marketing, lead generation and business growth – without the resource or infrastructure to deliver these services in-house.

Sam commented: “Across the construction and building products sector, we’re seeing more suppliers and trade bodies being asked by their customers for help with marketing and lead generation. These organisations want to add value, but marketing isn’t their core business.

“My role is focused on building partnerships that allow them to support their customers’ growth in a meaningful way, while creating sustainable routes to market for Purplex. When B2B suppliers, fabricators or trade members grow their businesses, it drives increased demand back through the supply chain, so everyone benefits.”

Purplex’s partnership model typically includes marketing support packages, educational resources and advisory services such as website health checks, providing partners with a low-pressure way to help their customers improve performance and generate more enquiries.

The agency already works in partnership with a number of leading manufacturers, trade bodies and accreditation schemes, helping them increase member value, improve engagement and drive measurable commercial growth.

Andrew Scott, CEO and founder of Purplex, said: “Sam has an exceptional understanding of both our clients and the wider industry. This enhanced focus on partnerships allows us to scale our impact, support more businesses across the sector and continue delivering tangible growth for our clients and partners alike.”

Purplex is a full-service marketing agency specialising in PR, digital marketing, branding and lead generation for the construction and building products industries.

For more information visit www.purplexmarketing.com