Brewing up a storm

Following a sponsorship deal with Burton Albion Football Club last season roof tile manufacturer Russell Roof Tiles has renewed its support for the club for the 2017/18 season.

Russell Roof Tiles is sponsoring the club’s away fans “East Stand” at the Pirelli Stadium. The East Stand is expected to experience even larger numbers in the team’s second season in the Championship.

This latest announcement follows Russell Roof Tiles shirt sponsorship deal with Burton Albion Academy’s U15 team. The youth team trains at St George’s Park, the English Football Association’s national football centre in Burton-upon-Trent.

Andrew Hayward, managing director of Russell Roof Tiles said: “The first season’s sponsorship of the stand was fantastic as it provided us with the opportunity to raise awareness of our brand whilst supporting the local community. It made sense to follow up with the shirt sponsorship so we could engage with the younger generation too.”

Fleur Robinson, commercial director of Burton Albion added: “Burton Albion are delighted that Russell Roof Tiles have extended their stand sponsorship of the East Stand at the Pirelli Stadium for a second season. Russell Roof Tiles also sponsor our Academy Under 15 side and share the same values as the club. We look forward to continuing our partnership with them going forward.”