Purplex Marketing adds CPA membership to its construction intelligence armoury

Purplex Marketing, the leading full-service agency in construction and building products, has strengthened its position in the sector by becoming an Associate Member of the Construction Products Association (CPA).

The CPA is the leading trade body for construction product manufacturers, suppliers and trade associations. Through its direct members and wider network, it represents around 85 per cent of the UK construction industry and plays an influential role in shaping government policy and supporting the sector’s long-term growth.

Membership gives Purplex access to the CPA’s economic reports, forecasts and weekly market updates, drawing on data from organisations including the Office for National Statistics, the Bank of England, HMRC, NHBC and the S&P Global Construction PMI.

That macro-level intelligence sits alongside data Purplex already has close access to through Insight Data, part of the same group of companies, as well as the real-time search and consumer data the agency gathers running SEO and PPC campaigns for clients across the sector.

Andrew Scott, CEO of Purplex Marketing, said: “Our clients rely on us to provide strategic marketing advice that reflects what’s happening across the construction sector. Becoming a member of the CPA gives us access to trusted economic intelligence that will strengthen our planning, support our campaigns and help clients respond to changing market conditions.

“What makes this valuable is what it sits alongside. We’ve got the CPA’s macro data on the industry as a whole, Insight Data’s detailed intelligence on fabricators and installers, and the search and consumer trends we see every day managing SEO and PPC campaigns for hundreds of clients. On top of that, we’ve got 22 years in this industry behind us. Put all of that together and we’re not just reacting to the market, we can see it coming from every angle.”

Alongside enhanced market intelligence, membership provides opportunities to build relationships through CPA events, working groups and industry forums.

Rob Lee, Senior External Affairs Manager at the CPA, said: “Purplex has an impressive track record of supporting businesses across the construction and home improvement sectors. We are pleased to welcome them as Associate Members and look forward to seeing how their marketing expertise can benefit the wider CPA network.”

Purplex Marketing is a full-service marketing agency specialising in construction, home improvement and building products. Working with almost 200 B2B and B2C clients, the agency’s specialists in PR, SEO, PPC, social media and creative deliver integrated campaigns that help businesses grow.

For more information about Purplex visit www.purplexmarketing.com