George Clarke becomes Ecodan brand ambassador

Mitsubishi Electric has announced an association with TV presenter, architect, lecturer and writer, George Clarke, to help promote Ecodan air source heat pumps.

Best known for the Channel 4 programmes George Clarke’s Amazing Spaces, The Home Show and Restoration Man, George Clarke is a passionate advocate of design excellence and high levels of quality in the construction industry.

In addition to his TV work, George is creative director of George Clarke + Partners and has set up the charity, Ministry of Building Innovation and Education (MOBIE) to inspire new generations into the building profession to “fundamentally transform” the way we think about, design and construct homes and bridge the skills gap.

“For us, George is a perfect fit with Ecodan because he is such an inspiring pioneer and a real advocate of the need to build quality into the homes that the nation desperately needs,” explained Donald Daw, commercial director for Mitsubishi Electric Living Environment Systems.

Mr Clarke will help promote renewable heating and write a monthly column on the company’s award-winning blogsite,, which covers a range of informative and useful topics around energy use in buildings.

“We know we need to build a lot of homes each year to address the serious housing shortage but we also need to make sure that we build quality homes and they need to be built right across the country,” said George.

“The way we design, build, heat, power and recycle our homes needs to change and change quickly, and renewable heating is an important part of our future.

“I’m therefore delighted to associate myself with the market-leading brand of heat pumps which are built here in the UK and which can help reduce energy bills and lower emissions for almost any home.”

The government has already recognised the value of heat pumps in helping reduce household fuel bills and lowering the nation’s overall emissions levels, with the Committee on Climate Change forecasting that heat pump sales will rise to over one million units per year by 2030.