New cladding opportunities from Freefoam

Freefoam Building Products has launched a brand new website designed to meet the growing demand from consumers for exterior cladding products. acts as an online portal to share product information about PVC cladding, offer ideas and inspiration for homeowners and gives quick and easy access to a free, no obligation fitting quote from a local installer.

The company says PVC cladding is one of the fastest growing home improvement products becoming the main alternative to wood. With volume sales up by 61% year-on-year, Freefoam has taken steps to harness the online appetite for PVC cladding to help grow business and generate leads for Freefoam Registered Installers.


The site features information about different cladding finishes and information on the benefits of using cladding to improve insulation and reduce maintenance, giving the homeowner the information they need to make an informed decision.

In addition, an online tool to help the homeowner visualise how cladding will enhance the look of their home is available with colour options superimposed on a variety of house types. This is backed up by a sample request service and a calculator to estimate the number of cladding boards needed for projects.

Louise Sanderson, marketing manager at Freefoam Building Products, said: “Analysing and responding to trends in the building industry has always been a strength of Freefoam Building Products and this new site is a great example of how this strategy works to drive sales. We’ve put in place an attractive, highly visual site to inspire and inform consumers and are looking forward to generating high quality ‘purchase ready’ leads for our network of Registered Installers.”